Ad Campaign Urges Texans to Get Outside
With school out, there's no better time to enjoy Texas outdoors...but if you need a little nudging, there's a new Texas Parks & Wildlife Dept. ad program called Life’s Better Outside.“State parks and the great outdoors are healthy, fun, educational—these things are all true,” said Lydia Saldaña TPWD communications director. “But research has also shown that the natural world is ideally conducive to provide something important that is missing for most modern families— the opportunity for quality time spent together.”
The ad is the creation of Austin's GSD&M, firm that created “Don’t Mess With Texas,” the anti-litter public education campaign.
Labels: State Parks
posted by Paris and John @ 1:18 PM
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